Dr. Alex Auerbach's own book page describes him as a performance psychologist with over fifteen years of experience who reveals, in Called to Greatness, the practices and strategies that enable high performers to excel under pressure, including optimizing energy, sharpening focus, and building confidence. The page states his high-performance mindset coaching works with clients to identify limiting beliefs, set ambitious goals, and develop strategies to overcome obstacles.
Registry and expert bios state Auerbach earned his doctoral degree in counseling psychology with a specialization in sport and performance psychology from the University of North Texas, holds an MBA from Salve Regina University, and is a Certified Mental Performance Consultant and Licensed Psychologist. They state he joined the Toronto Raptors after serving as Director of Clinical and Sport Psychology for the University of Arizona, has worked with NCAA Division-I schools in the Pac-12, ACC, Big 12, and Conference USA, and provides one-on-one coaching, team consulting, and digital consulting.
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